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Clickstream - Definition from the Hotspot Shield Glossary

Clickstream is the process of recording a users mouse habits, specifically where they click on a screen when using such things as web browsers or other applications. Initially, clickstreams were obtained by analyzing server log files due to the limited amount of technology available to differentiate between human and machine interactions. As technologies developed, JavaScript Clickstream applications were developed. Each time a user clicks somewhere on a screen the click and location of the click will be recorded. The main aim of clickstreams is to gain an understanding of common click patterns and to find out what users regularly do when visiting a website for example. Web developers use clickstreams to see how users interact with their site and what areas are clicked on first - They can use these findings to improve their websites usability and appeal to the end users.


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