How to Change Location on Google

Getting Around Google’s Limitations

Google’s search page works with a localized feature; in that, it gives you search results that are geared towards your physical location. For example, if I were based in NYC my search results would be tailored towards that city – This is meant to provide the user with an enhanced browsing experience and allow them to find information which is relevant to them. An additional feature of this used to be that you could change your location and search as if you were based in a different country for example – This part of the localized search feature has now been removed.

Why would you want to change the location you search from? One of the main reasons is for businesses who want to search using the locations their customers are from. If I ran a business who sold products primarily to the UK but my head office was in the USA, it would be beneficial for me to search with my location set as the UK so I can see what my customers browsing trends are etc, and what is relevant to their region.

Whatever the reason, that feature has gone! However, there are several ways in which you can emulate this feature without too much hassle! Use “” The simplest and by far the easiest way is to use the dedicated website called I Search From which emulates a localized search without you having to do any additional work. Simply chose your desired location, language, and device, and then your search string and the back end of the website will do the work and return localized search results for you!

Location Emulation Using Chrome

Google Chrome has a wonderful set of developer tools and one such tool is the emulation feature, this basically allows you to emulate your location to any set longitude and latitude. Listed below are the steps you need to take to perform this emulated search:

  1. With your browser open press CTRL + Shift + I (To open the developer tab
  2. Click on the three vertical dots in the top right-hand corne
  3. Go to More Tools > Sensors (This will open the sensor tab at the bottom)
  4. You should see a “Geolocation” section with a drop down box
  5. Simply select a custom location using coordinates or one of the pre-defined locations.
  6. Search as normal on Google.

This is a popular method, the only drawback is that for a specific location, you have to find the coordinates first, but there are websites available to find this information easily enough.

Using &near=

There are certain custom search parameters you can add to a search string on Google, one such parameter is the &near= which localizes your search to a certain location.

Below is an example to follow:

  1. Search for “cowboy hats” in Google
  2. After the search string “cowboy+hats&oq=cowboy+hats” add “&near=Texas”
  3. Creating: “cowboy+hats&oq=cowboy+hats&near=Texas”
  4. This should return a localized search result relating to texas! Please note that this feature may return different localized results than one of the other methods above. Other ways include using the Google AdWords tool, but that is more specific and the above three methods should provide sufficient means to still perform a localized search on Google.

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