Anonymous visitor tracking - Definition from the Hotspot Shield Glossary

This is the process where a business or website host attempts to track the traffic to its website and identify different users and important information relating to those users that they can use for commercial benefit.

Many businesses actively track the IP addresses of visitors to their websites and attempt to obtain other personal information. Other methods include placing cookies on a visitor’s device which will track the customer’s online behavior (to a limited degree). Businesses will use anonymous tracking to help generate sales leads, and also to build up profiles and useful information on their customers so they can better tailor their services and marketing strategies. The use of anonymous tracking is quite controversial as there are those who believe it is an invasion of privacy.