What is My IP Address?

Your IP address is a unique number assigned to any device you connect to the internet. Your IP address is similar to your mailing address in that it lets other devices find and send you information. However, your IP address can also reveal sensitive information about you, which is why many internet users choose to hide it.

What Can My IP Address Reveal About Me?

Your IP address can reveal a wide range of sensitive information about you, including your city, country, state or province, and ZIP code. Your IP address can be used in conjunction with metadata, cookies, and browser trackers from the sites you visit so that marketers and advertisers can create a profile on you. This information — your location, what products you buy, what websites you visit — can all be combined and sold to advertisers.

How Do We Know?

Every device connected to the internet has an IP address, from your smartphone to a fax machine. Each IP address is unique and allows devices to be located and sent information. IP addresses are assigned to you by your internet service provider, so they change based on your location. Your IP address at your home address will be different than your IP address at the restaurant in the next town over.

What Can Someone Do With Your IP Address

With your IP address, advertisers and ISPs can get the location of your city, state, and even your ZIP code.

Is There a Way to Find IP Address By Myself?

If you are on a Mac, you can find your IP address by clicking the Apple pull down menu and selecting System Preferences. From there, select network and your IP address will be visible below your connection status.

To find your IP address on a PC, click the Start button and select View Network Connections. Your IP address should be an option to select, and you can view it from there.

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