Filter bubble - Definition from the Hotspot Shield Glossary

A filter bubble is a form of personalized search result that aims to give a user a more contextually accurate search result based on their likes, habits and past internet history. Search Engines are continually evolving and changing how their search algorithms work - It is now common practice to try and offer tailored searches that cater to an individuals personal circumstance.

A filter bubble will guess what information a user would prefer to see based on their personal preferences - These preferences may be gathered through cookies or a web browser search history. The use of a filter bubble is seen as beneficial by some, and nuisance to others; those who approve feel that it gives the user a better browsing experience, while those against feel that it takes away the sense of variety.

Download Our Free VPN

Download Hotspot Shield. It’s Free!

Join over 500 million users already enjoying absolute Internet Freedom around the world by downloading Hotspot Shield VPN.

We don't store or share your IP address